The luxury bookbinders Sangorski & Sutcliffe wanted to re-establish themselves at the top of their industry. I led a new identity project and I created brochures and advertising. Rather than advertise in the usual range of book collector publications we placed solely in Art+Auction magazine with the aim of targeting a wider audience without increasing the media spend. Sangorski & Sutcliffe’s appeal broadened and it resulted in them selling out their stock of rebound books in record time.