Oshe are a little different from the normal Defender 'restomod' company. The owner, David Lane, didn't decide to create his bespoke versions just because he loves the Defender – he has lived and breathed the Land Rover icon, by driving and maintaining them on his family's 5000 acre farm in South Africa.

On a tight budget that didn't allow us to fly to his home country, I photographed a set of images in the studio and around his Northamptonshire premises. Then with some creative retouching I created a brand that told his story – designing a new website, brochures, other design collateral and advising on a social media stategy and supplying posts.