Adnams of Sole Bay confused consumers as to its origin (no one knew where Sole Bay was). I helped bring everything back to the provenance of their home with a brand refresh where the logo was updated incorporating the word 'Southwold' instead of 'Sole Bay'. We sent a typographer out on his bike around Southwold and a typeface was cut that was inspired by the boat yards around the town. This refresh gave them an authentic platform to be able to tell the local stories that make their brand unique. I then created and oversaw advertising, packaging, labelling and signage.